The Virtual Corkscrew Museum's Weekly Newspaper

New Zealand Whisky Rebellion

In the December 12, 2003, we published a letter from Ron MacLean about his enamel steel water jugs with ice catching spouts advertising Teachers Highland Cream Scotch Whisky. Ron wrote "In 1913, William Manera Bergius, a nephew of Adam Teacher, devised and patented the now familiar replaceable cork (i.e. a cork with a wooden cap, which did not require a corkscrew): Highland Cream was described as 'the self-opening bottle', and it was advertised with the slogan 'Bury the Corkscrew'."

A much more aggressive campaign to "bury the corkscrew" hit the pages of the New Zealand Truth in 1928. Each of the White Horse Whisky advertisements proclaimed "No Corkscrew Required!"

May 3, 1928	May 10, 1928
May 24, 1928	June 14, 1928
July 11, 1929

Johnnie Walker also jumped on the bandwagon with the New Zealand campaign. Walker advertisements included a few corkscrew drawings:

August 22, 1929	August 29, 1929
September 19, 1929	December 12, 1929
December 19, 1929	December 26, 1929
December 18, 1930

Others joining in the campaign of the period were McNish, Dewar, and McCallum. Here are some of their adverisements from the New Zealand Truth:

July 24, 1930	August 28, 1930
October 10, 1929	November 7, 1929
September 21, 1929

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Kurketrekker Overbodig

This advertisment appeared in Leeuwarder Courant (Netherlands) on November 24, 1955

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