FIG010 $275
The F. W. Jordan Company in Solingen, Germany
produced this advertising corkscrew / knife in the shape of a Maggi bottle. The
advertising on the front of the bottle is "Für jeden tisch, Maggi's
Würze, altbewährt" and on the other side "Für Jede Küche,
zum verbessern schwacher suppen und speisen." Jordan was founded in Solingen in
1867 and the name was registered in 1898.
Julius Michael Johannes Maggi was born in
Switzerland October 9, 1846. He was the son of a Swiss and an Italian
immigrant. He studied in Basel and as a young man moved to Budapest where he
worked in a mill and was eventually transferred to a Swiss branch where he
began his curiosity of nutrition. When he met a man named Schuler, they
experimented with vegetable oils. By 1886 they introduced Maggi soups and in
the same year the legendary Maggi spice was launched. Within a year
distribution agencies were spread throughout Europe and the United States. The
yellow and red colors of the unusual bottle shape and the star logo become well
known. In 1947 the Maggi firm merged with Nestlé companies. Today the
company produces a wide range of products under the Maggi label